Golf Style is Having a Moment

We hope this is not a passing trend, but it appears that some mainstream media has noticed some developments in golf style. We've all known golf is changing, but this feels like the real proof. The spring run-up to Augusta is often the time of year when non-golf publications dip their toes into the golf space to check-in to see what's been going on. Hopefully we will continue to see this type of news beyond the Masters and spring buzz. 

1. GQ takes a look at Keith Mitchell's admirable decison to wear Sid Mashburn on tour. Here's the Hey Sid column that likely played a small role in inspiring this story. We chatted with the Sid Mashburn team last week and will dig into this a bit deeper in a separate story. Below is our favorite Sid quote from the GQ story. 

“We said, ‘Everything we're going to do with you is going to be kind of old-timey and a throwback,’” Sid explains, palming an old coffee table book about Palmer. “And so everything that he's put on is something that is a natural fiber: all cotton, all wool or cashmere.”

It's a natural fiber revolution. 

2. Over in the UK the FT pointed the style team from How To Spend It at golf fashion. The corresponding story is a bit out there with a runway meets pop culture point of view. It's great that How To Spend It has noticed that golf is bubbling up into fashion conversations, but we have to think there's more happening in the European golf style scene than this spread.

"Many of those references, like so much in fashion, can be traced back to Miuccia Prada. In 2011, on a carpet of blindingly bright green Astroturf, Prada paraded a collection inspired by midcentury golf style, with cartoonish prints, pastel colours and models toting crystal-embellished Prada tour bags." 

Woof

3. The WSJ style guy Jacob Gallagher askowledged golf's popularaity as it relates to new brands in the skate-meets-golf paradigm. The story (subscription required) is pegged to the launch of Macklemore's Bogey boys brand. Malbon is also righfully credited with kicking off a lot of what's been  going on between golf and streetwear. Also, nice mention of Cole Young and Metalwood in there. Good to see some of this stuff come to light and regardless of where you stand on the aesthics of these brands, the enthusiasm is appreciated. This is a good thing for golf generally.